Claims against Sony, Samsung, LG, Hisense, and TCL: Collection of user data without consent.
Texas Attorney General Ken Paxton has accused five major television manufacturers of illegally collecting user data by using automatic content recognition (ACR) technology to record what owners watch.
The positions are related to Sony, Samsung and LG, as well as Chinese manufacturers Hisense and TCL Technology Group Corporation.
The attorney general's office specifically highlighted "serious concerns" about Chinese companies, which are required to comply with Chinese national security law, potentially allowing the Chinese government access to US consumer data.
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According to lawsuits filed in Texas courts, TV manufacturers use ACR technology to take screenshots every 500 milliseconds. This technology tracks user activity in real time and transmits the information obtained to the company's servers (without the knowledge or consent of the device owners). The information obtained is then sold to companies that pay more for targeted advertising.
"Companies, especially those with ties to the Chinese Communist Party, have no right to illegally record devices in American homes," Paxton said."These actions constitute a deceptive and illegal invasion of privacy. Fundamental privacy rights will be protected in Texas because owning a TV does not mean giving away personal information to tech giants or foreign adversaries."
It's worth noting that this isn't the first time smart TV makers have been accused of spying on users.
For example, in 2017, television manufacturer Vizio (owned by Walmart) paid $2.2 million to settle US charges.
It was later revealed that Vizio had collected viewing data from 11 million devices through its Smart Interactions feature without their owners or permission.In February 2014, Vizio and its affiliates launched "smart TV sets" (and older models that were remotely updated with the necessary software) that recorded detailed information about the content watched.
The information collected is linked to the user's demographics, such as gender, age, income, and education. It is then sold to third parties to serve targeted ads.
Additionally, in 2024, a group of researchers accused smart TV manufacturers (including Samsung and LG) of using the aforementioned Automatic Content Recognition (ACR) technology, similar to Shazam.
According to a report developed by researchers from University College London, University of California, Davis and Carlos III University of Madrid, the tracking system also works when televisions are used as outdoor displays, that is, when they are connected to other devices via HDMI.Therefore, ACR can block content coming from game consoles or laptops connected to the television.
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