Anthropic, Open and Discard Ads: What is in the advertisements that sushesItalian

PT The Number One Talk Producer Is Not Happy With Its Rival's Super Bowl Promotional Campaign, Here's Why

Anthropic has released a series of TV ads that look pretty bad for OpenAI.Four new commercials commissioned by an artificial intelligence company — two of which will air during the next Super Bowl — poke fun at the choice of some companies in the sector to place ads on their products.The campaign didn't specifically mention any of Anthropic's competitors, but it was still enough to draw the ire of OpenAI CEO Sam Altman, who, according to the ad, makes "disingenuous" excuses for the imminent release of ads in the main and Go versions of ChatGPT, first in the United States and then in the rest of the world.

Statements from Anthropic and OpenAI claim

All ads open with a word associated with an unpleasant experience that is displayed on the screen, such as "cheating" or "cheating".In one ad, a man asks a psychologist, who apparently embeds an AI chatbot, how his relationship with his mother is going.Asks for advice on what to doAfter some smart suggestions, the AI ​​system changes its tune and starts promoting a dating platform for men interested in older women.

The structure is repeated throughout the campaign.In the second advertisement, a 20-year-old young man resorts to artificial intelligence to get a fit body in a short period of time.The chatbot/coach suggests a personalized training plan and asks the boy for information such as age, weight and height.However, once the required information is received, the AI ​​points out that “confidence is not only gained in the gym” and recommends the boy to use “Step Boost Max, an insole that increases height by 2.5 cm and promises to help short people raise their heads.”All the ads end with the same message: “Objections come to AI, but not to the cloud,” Anthropic's flagship product.

Sam Altman reacts piqued

OpenAI's number one stressed that ChatGPT's ads will be integrated into the user experience in a non-intrusive or harmful way."We will never have ads served by Anthropic. We're not stupid, and we know our users will reject them," Altman wrote.He believes the rhetoric used in the competitor's campaign would be subtle and misleading, and "A Super Bowl ad is not a place you would expect to see that kind of messaging."

In his paper, Altman also highlighted fundamental differences in the business models of OpenAI and Anthropic.While developer ChatGPT's approach will stem from a belief that "everyone deserves to use AI" and a commitment to free access, Anthropic will offer "an expensive product for the rich" (in fact, both companies' chatbots have a free version).

But the CEO of OpenAI went on to accuse Anthropocene of wanting to control what users and companies can do with AI, such as who can choose who can code the Cloud programming tool.

"They want to write their own rules about what people can and can't do with AI, and now they want to tell other companies what business models to use," he wrote about his rival, which he called "an authoritarian company."

Super Bowl warning

OpenAI will also air a Super Bowl ad, which Altman said will focus on "architects" and the fact that using the company's AI, "anyone can build anything."According to him, the ad could be dedicated to Codex, the company's artificial intelligence tool designed to facilitate programming and software development, and recently also available as a standalone app.

The Super Bowl is more than just the final game of the American Professional Football Championship. It has also always represented a massive, coveted advertising exhibition, and in the past it has become the location of word wars between the main characters of the technology sector. One of the most commonly mentioned cases is Apple and Samsung, which has invested billions of dollars in creating different versions of their ads designed to disrepute.

But for some experts, what's happening between Anthropic and OpenAI goes beyond a simple dialectical comparison. At the heart of the debate is the business model that will shape the AI ​​market, which is still emerging, at least in its early stages.

Even though this technology is worth billions of dollars and is used by hundreds of millions of people around the world,But the industry has yet to show a clear path to profitability or financial sustainability.Until now, it is unclear whether AI revenue will come primarily from subscription plans or advertising sales. In short, the artificial intelligence industry has not yet found the perfect formula for monetizing the millions of users who use AI on a daily basis.

This article originally appeared in en español.